With a small budget, Mary hired a marketing consultant that helped her significantly. How to measure customer perception Take the temperature of online reviews Analyze website and search data Look at your marketing data Assess your brand. She does not know what the proper price is to sell these products. However, she is not sure about how Bolivia is perceived in Europe. She highly appreciates this kind of artistic expression and thinks that the objects can be seen as trendy and exotic in the most eclectic homes. Mary Olson is an entrepreneur trying to introduce traditional Bolivian handcraft in a small and rich European country. It is a subjective criterion and does not have to coincide with. Elements such as price, quality and benefits are appreciated uniquely in every consumer’s mind. Perceived quality is the quality of a product or service according to the customers perception. Certainly, enhancing customer’s perception is a complex process that can change from one individual to another. Marketing departments should try to identify previously the most relevant elements that are inducing purchasing decisions. With a defined purpose, a firm can apply only one or a combination of different marketing techniques such as advertising, promotions, samples, social media and public relations, among others in order to have valuable inputs that helps them design techniques, messages and channels that are assumed to influence customer’s perception. The objective might be to attract new customers, retain the current ones or increase sales per customer. ![]() ![]() What Does Customer Perception Mean?Ĭompanies try to influence consumer perception by making impressions that aim to persuade them toward consumption. This term can be seen as a process that starts when the consumer or potential consumer receives information about a product and ends when he builds an opinion or judgment of it. Definition: Customer perception is an individual’s appreciation of a product or service provided or marketed to him.
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